With a weekend and a holiday just around the corner, many in the affiliate space are preparing for a few extra days to disconnect for a while. But what does the Fourth of July look like for affiliate sales? Is there an increase in sales or a lull in activity across the board?
Comparing five years worth of historical data, AvantLink saw a clear trend of lower sales on the fourth compared to the three days before and after the holiday. Typically sales were lower by an average of 21% compared to the daily sales average for the three days before and after the fourth. This was the case up until 2016, where that trend flipped. Instead of lower sales volume, affiliate sales were up by a factor of 27% using the three day before and after average sale volume comparisons.
Will that upward trend continue this year? More brands than ever are opting to offer affiliates some sort of 4th of July promotional deal this year, so it’s safe to remain optimistic about another strong year for sales during July Fourth.
New Merchant Launches
Founded in 2001, Connetic is a forward thinking brand made to express the art of the streets, through a unique representation of culture found in skateboarding, art and fashion. We have devoted ourselves not only to our brand, but also giving back to our communities by supporting local talents. Our strong root is what drove us to create a clothing brand of the highest quality, while being true to ourselves and to the culture.
**AvantLink Canada Program** Mountain Hardwear is an industry leader in premium outdoor apparel, equipment, and accessories. We work with era-defining athletes to develop high-performance, well-crafted, and easy-to-use gear. We celebrate innovation, bold ideas, and the drive to reach our fullest potential—along with the joy, friendships, and personal growth those efforts produce.
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