Did you know that the affiliate channel is over 20+ years old?

Many parts of the channel have changed in that time, but the ability to reward more than one affiliate with commission is not one of them. The standard Last-Click-Wins model is still exclusively dominant, despite the fact that a large percentage of sales in the affiliate channel involve multiple affiliates.

Multiple affiliates driving referrals for the same sale and only one commission payout? The problem is clear and to solve it, many affiliate program managers are turning to attribution data. This insight helps them see the full impact of affiliates as well as other marketing channels their brand uses. This data can also be used to power new affiliate payout models that split commissions when multiple affiliates are involved.

What data does attribution technology actually provide? How does commission splitting work and how do affiliates benefit from a data-driven approach to commission payouts? Have those questions answered and gain a complete understanding in ‘The Definitive Guide To Affiliate Attribution and Commission Splitting’ ebook.


Get your copy of “The Definitive Guide To Affiliate Attribution and Commission Splitting”



In 30 pages, you will learn what savvy online retailers and early merchant adopters are doing to take their affiliate programs to the next level and buck the 20+ year status quo Last-Click-Wins model. Get your copy of “The Definitive Guide To Affiliate Attribution and Commission Splitting”. The download link will be sent to your email.

Chad Waite
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Chad Waite

Marketing Manager at AvantLink
Chad first got involved in the affiliate space in 2010 as an AvantLink network rep and has seen every facet of the industry since. Besides online marketing, he enjoys mountain biking, trail running, spending time with his wife and kids, any movie with Harrison Ford, and the "Random Article" button on Wikipedia.
Chad Waite
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