Are you an AvantLink merchant or affiliate? If so, you’ve hopefully taken some time to get familiar with the robust tool suite we have for affiliates. These tools offer dynamic, out-of-the-box ways to boost your affiliate marketing efforts, but can understandably be a bit hard to get started when you’re unsure of how to tie a new tool in to your existing marketing strategies.
For most, the best way learn something new is to see a well-done example of it, and the affiliate world is no exception. Because of this, we’ve decided to start offering just that in a new ongoing series we have called Real Affiliate Tool Examples, or RATE for short. Each RATE post will feature a real-life example of a tool being used in an effective way by an affiliate. Each example is of course showed with the permission of the affiliate, which means we’ll include URLs to the tool example so you can experience it firsthand!
To kick things off, today’s RATE looks at a fantastic implementation of the Product Content Widget (PCW) on MTNWeekly.com. For those not familiar with the PCW, this powerful tool offers a wide range of functionality from displaying in-depth product details to dynamic price comparisons across all your merchants. It’s one of the more advanced tools AvantLink offers, but for those of you who have the technical inclination to try it out, you’ll be given full access to a tool that can be fully customized to enhance your content like no other affiliate marketing tool can.
In MTNWeekly’s case, they used the PCW as a robust, totally dynamic price comparison widget with much of their product review content, including this Adidas Terrex Solo shoe review. Click on that link and take a look at the widget below the end of the review content.
The MTNWeekly PCW you see in the screenshot above is dynamically generating its content for every page it’s placed on, meaning that if the product MTNWeekly was reviewing was, say, a Burton Joystick snowboard and not Adidas shoes, the PCW would dynamically show price comparisons for a Burton Snowboard instead. Witchcraft or black magic, you ask? No, just the clever use of some specific HTML tags in the content that MTNWeekly has told the PCW to look for.
In the PCW’s configuration screen, there is an area to adjust some advanced options. Several of these options help dictate what the PCW’s dynamic content generation abilities look for when a webpage is loaded. You can specify the PCW to pull information from certain HTML tags on a page in order to have it search your merchant datafeeds instantaneously for any products that match that information and then display them in a price comparison widget like you see above. In the sceenshot below, you see that this PCW has been configured to pull the information from any span tags on the site that have an id value of “product”.
In other words, if the PCW finds some content wrapped in <span id=”product”>Product Name Here</span> on any of your pages, it will automatically return products that fit the information between those tags. This MTNWeekly example is a very well-done example of how to use the Product Content Widget’s price comparison functionality on your site to really enhance the value of your content
For a full training on the PCW, see the February Product Content Widget training webinar recording.
Latest posts by AvantLink (see all)
- Use The New Account Creator Linker To Assign Administrators - June 20, 2018
- The 2018 AvantLink ‘Best Of’ Award Nominees | AvantLink Weekly Roundup - June 15, 2018
- New Merchant Launch Extravaganza | AvantLink Weekly Roundup - June 1, 2018