One of the biggest discussions in the affiliate industry today is the value of new versus returning customers and visitors. Many brands make the argument that the affiliate channel should be primarily focused on acquiring new customers. Others see it as a great way to re-engage existing customers and keep them coming back.

For affiliates, the same discussion is being applied to visitors of their websites. Bringing in the new whilst retaining the familiar. It’s not hard to find information on tactics and channels for acquiring new visitors. Guidance on retention and loyalty though? That topic is harder to find advice on, especially from an authoritative, experienced source.

A few days back, the AvantLink blog published an editorial piece by Wade Hobbs from Active Junky on this exact topic. In it was a practical guide for creating an environment conducive to bringing visitors back and building that loyalty loop that is so valuable. If you didn’t get a change, we highly recommend reading Hobb’s “Five Keys To Customer Loyalty“.

New Merchant Launches

Since 1973 Montana Silversmiths has been creating silver and silver plated products of exceptional quality and beauty; our very core founded on the richness of western heritage. Located in Columbus, Montana, and nestled on the banks of the Yellowstone River, this authentic Western location is a source of never ending inspiration for our designs. Known as “The Brand of Champions”, Montana Silversmiths is the buckle manufacturer of choice for World Champion events as well as rodeos and competitions at every level.

Apply to the Montana Silversmiths affiliate program.

Spartan Carton is the ultimate resource for people passionate about their health and workouts. Delivered monthly, Spartan Carton delivers an assortment of quality products that always had selected by some of the top trainers in the US.

Apply to the Spartan Carton affiliate program.

TSTC Bookstore-Waco is a local bookstore serving the students, faculty and staff of TSTC Bookstore-Waco with pride. Our primary goal is to ensure students are able to obtain the course materials they need at reasonable prices.

Join the TSTC Bookstore affiliate program.

Fashionmia.com is one of the greatest online stores and has been helping the fashionistas look fabulous for a very long time. Based in China, FashionMia offers the latest styles of dresses, tops, accessories and more. FashionMia is an online clothing retailer, offering only the latest in street fashion.

Join the FashionMia affiliate program.

We are a small team of moms, dads and families who are passionate about giving children and families the best possible start in life. Whether it’s sharing valuable insights for parenting or helping you discover innovative products for your family’s needs, or just simply having a good laugh, we’re here to be a friend and a resource for your journey ahead.

Join the Babywife.life affiliate program.

Naked Nutrition always strips all of the marketing and gimmicks that many companies use today. We sell products with only the purest ingredients. We strive to help you meet your nutrition and fitness goals by being transparent about what we sell.

Join the Naked Nutrition affiliate program.

Chad Waite
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Chad Waite

Marketing Manager at AvantLink
Chad first got involved in the affiliate space in 2010 as an AvantLink network rep and has seen every facet of the industry since. Besides online marketing, he enjoys mountain biking, trail running, spending time with his wife and kids, any movie with Harrison Ford, and the "Random Article" button on Wikipedia.
Chad Waite
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