Today’s third installment of the 2013 Merchant Holiday Webinar Series marked the end of the three-part series aimed at optimizing your affiliate program for the holidays. If you haven’t seen the first two parts, go back and view the recordings of each webinar first before watching today’s final presentation.
In today’s webinar, we covered how to optimize your program for last-minute holiday buyers, even touching on some strategy to help convert potential customers shopping after the deadline for shipping packages before Christmas.
Here is the timeline for the webinar:
- Individual product recommendation & custom links: 2:00
- Understanding and promoting the Dynamic Deal Feed: 7:55
- Roadblocking ads with last minute creative: 15:27
- Roadblocking ads with post-Christmas creative: 21:20
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