We end this week with an interesting online sales statistic reported by Digital Commerce 360 (previously Internet Retailer). In 2017 $453.46 billion was spent online in the United States alone. That number represents a 17% increase in online spending over 2016 and clearly supports the continuation of two already well-established trends:
1. Brick-and-mortar store sales are decreasing at a faster pace than ever before.
2. Consumer behavior is largely shifting from shopping online as a convenience to a necessity.
What do these two trends mean for the affiliate channel? To start, high-value advertising that is inline with content and doesn’t forcefully interrupt a browser’s experience online is becoming more valuable as well as scarce. Google’s latest ad blocking update to the Chrome browser is a clear indication of this.
As the collective consumer attitude shift towards online shopping as a necessity continues, the affiliate channel will take an increasingly more important role for brands looking to capitalize on that growth through high-value advertising. And that means active AvantLink affiliates and merchants are well positioned to have a fantastic 2018.
New Merchant Program Launches
BabyPlus® is an award-winning patented prenatal education system that’s worn during pregnancy. The system is designed to help strengthen a child’s learning capabilities in the womb.
Concealment Express are the leaders in IWB KYDEX Holsters for your Glock, Smith & Wesson, Springfield, Heckler & Koch, Beretta, Ruger, Kahr, Sig Sauer, Taurus, and Walther handguns. We have all of our hand made, high quality KYDEX holsters in stock and ready for immediate delivery. All our Holsters are Proudly Made by Hand in the USA and all in-stock orders ship within 1 business day.
Since 1996 Beast Sports Nutrition has been providing industry leading sports supplements to athletes and fitness-minded men and women worldwide. We are dedicated to developing the hottest new sports nutrition products coupled with a total dedication to customer service. Beast Sports products are distributed on 6 continents in popular categories such as protein, pre-workouts, amino acids, diet & weight loss, muscle building, recovery, and endurance.
Nuvanna sells their thoughtfully designed mattresses direct to consumers to improve their wellness and live a more balanced life. The mattress was designed by Alvaro Vaselli, a sleep expert with over 25 years of experience in the foam materials field.
Latest posts by Chad Waite (see all)
- Customizing Your Reports | AvantLink Weekly Roundup - May 11, 2018
- Introducing Performance Reports For Merchants And Affiliates - May 9, 2018
- The Rise Of The Subscription Box Merchant | AvantLink Weekly Roundup - April 27, 2018